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Apple A- Z - Everything You Need To Know About Apple. Apple We’ll start with Apple, for obvious if un- alphabetical reasons. Why name a computer company after a fruit? Was it a tactic to be at the start of all lists of computer manufacturers in the same way that business telephone directories start with swathes of names such as of AAA1. Taxis? Apparently not, and anyway Acorn jumped in ahead of it. One story has it that Apple co- founder Steve Jobs used to pick apples while at a commune and chose this rather loose connection as inspiration (source: . It came from the days when you picked an interesting, fun name for a company.

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You do that when you're on a hobby basis. The ad agency kept telling us the name had to be changed. We had to have a name that suggested technology, number crunching, calculations, databases. Download Diamond Twister Game For Nokia Asha 311 Security more. We took the attitude that Apple is a good name. Our computer would be friendly- everything an apple represents, healthy, personal, in the home.

We had to hold our ground on that one. As Michael Malone writes in his Apple history . He then wreaked his revenge by denying Adobe’s Flash access to Apple's new wonderproducts the i. Phone and i. Pad. ADBThe 1. 0kbps Apple Desktop Bus was Apple’s main connector for decades. The company needed a simple, inexpensive connection system. Co- founder Steve Wozniak needed something to do, so he went away for a month and came back with ADB.

First seen on the Apple IIGS in 1. Bondi Blue i. Mac, which moved to Intel’s USB 1.

Older Apple users will remember that the one problem with ADB was that you weren’t supposed to unplug your mouse or keyboard while the Mac was powered on, although most of us risked frying the keyboard every now and again. Life’s too short, and all that. Air. Port Except for maybe banging an inter- cap in its names, Apple loves nothing more than a smart but dull pun – and so picked Air. Port as the title for its Wi- Fi products in 1. Confusingly the first Air. Port Base Station actually resembled a UFO.

It has to be admitted, however, that it's catchier than the more formal IEEE 8. Aluminum (Or aluminium as we outside of the US jauntily like to call it) “We're turning to aluminum and glass” Steve Jobs announced in 2.

Apple has something of a crush on aluminum – making most of its hardware products out of the silvery white member of the boron group of chemical elements, and even simulating the stuff indiscriminately with its brushed metal software and across its website. Apple even named some of its products after the lightweight and durable metal. There’s plenty of it, too – aluminium is the most abundant metal in the Earth’s crust, and the third most abundant element after oxygen and silicon. It makes up about 8 percent by weight of the Earth's solid surface, and about the same on the average active Mac’s screen.

Amelio When you think of Apple leaders you probably recall the visionary legend that is Steve Jobs or his cuddly ewok- like co- founder Woz. But for over a dozen dark years Steve was absent from the company he founded and lesser men stood in his place. At its lowest point Apple’s board of directors appointed the cost- cutting CEO of National Semiconductor Gil Amelio as the company’s new boss in order to return Apple to profitability. Receiving $1. 00,0. Apple business wasn’t the best start in Amelio’s austerity measures – nor was his $1m salary or nice little $5m loan he procured from the ailing giant. But Amelio did cut costs, slashing the Apple workforce by a third.

In scrapping the next- generation Copland operating system Amelio did his best work bringing back Steve Jobs via Apple’s acquisition of his Ne. XT OS in 1. 99. 6 – which turned out to be the business world's most successful takeover but also the most expensive career suicide.

Jobs wasted little time turfing out the garrulous Amelio (who he had slamed as a . As part of the deal it acquired 2m shares of AOL stock at a cost of $1.

Apple sold the shares in 1. If it had waited till 1. AOL’s stock peaked those same shares would have been worth . Hotel Mogul Las Vegas Full Gospel.

Some people probably think Apple invented them, too. There was also once talk of . The Apple II, the real brainchild of Woz, was the product that launched the company, and made the majority of Apple’s revenue throughout the 1. Macintosh. Apple IIIHow do you follow the world’s most popular computer? With an abject failure, of course.

What do you name the successor to the Apple II. Well, the Apple III, of course. Tellingly there has never been an Apple IV. Launched in 1. 98. Apple III was the first Apple product that allowed the user to choose a screen font, but wasn’t helped when Apple had to recall the first 1. Its reputation never recovered.

According to Steve Wozniak the Apple III . The food was to have been eclectic and nutritious but the idea expired when the licensee grew too worried about Apple’s failing health. Apple Music. Apple has always had a deep link with music – even cheekily naming itself after the Beatles record label (maybe; consults lawyers. In January 2. 01. Apple launched i. Tunes, which ended up revolutionising the music industry, which was still churning out 7. Apple turned this into Apple Music, and promises maybe not to revolutionise music again but certainly kick Spotify into touch.

Apple Store Not yet selling Apple coffees the luxuriously appointed Apple Store looked like an act from the last days of Rome when first shown off by Steve Jobs in 2. Microsoft. The two largest Apple Stores are both in London, for some reason – although there's an even bigger one planned for Dubai. April Fools’ Day Not an auspicious day to found your company but in 1. Apple co- founder and noted trickster Steve Wozniak, and Steve Jobs’ knowing smirk. Aqua. Aqua just used to be one of the few words you knew when you went to Europe on holiday, but for most of us it’s also the shiny, translucent, sometimes pulsing visual theme of early versions of Mac OS X.

Describing Aqua's glossy aesthetic Steve Jobs said: . It very nearly happened but AT& T felt burned by its botched buyout of PC maker NCR and walked away – “Boy, you have a phenomenal company. You have exactly what we need.

But we bought the wrong company,” CEO Bob Allen told a devastated Sculley – over the phone, of course. He got his pal Woz to help him design a prototype of the later legendary Breakout game for the company. Legend has it that his Atari colleagues were so repelled by his smell (Jobs was going through a hippy phase of not washing or wearing shoes) that he was forced to work the night shift – alone. Atkinson Bill Atkinson was one of the original developers of the Macintosh, responsible for the Quick.

Draw toolbox that underpinned the new graphical user interface – making him the “principal designer of the Macintosh UI”. He also created the computer Menu Bar, Mac. Paint and the Marching Ants selection animation (which he based on a tasteless beer sign he spotted in a bar; the sign was tasteless, not the beer). He is now a noted photographer. Baez, Joan Steve Jobs dated former Bob Dylan girlfriend and Queen of Folk Joan Baez during the late 1.

He apparently once considered marrying her, but was put off by her age: . One of the things you don’t want your trusty portable device to do is burst into flames. Think about it – should your laptop explode you probably won’t have time to finish watching that hilarious You.

Tube video or save that Word document you were working on. At the very least it’s embarrassing having to throw your laptop into the air as it crackles and pops with flames licking the screen, jumping around screaming like Steve Ballmer. At its worst you might have neither a lap nor a top. The Power. Book 5.

The phrase “battery life” took on a whole new meaning. Beatles  Steve Jobs might not be a big gamer but he loves music – especially stuff from the Sixties, being an old hippy (albeit a hard- nosed, business visionary, billionaire hippy) at heart. He loves Bob Dylan’s music, and holds a particular affection for The Grateful Dead (urgh.