When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase. Step 1 - Focus on a single vision.

Craft a line of copy that places an image in the learner’s mind of a tangible benefit they will gain from taking your course. Instead of writing dry copy like .

This projects the learner’s mind forward to a time when they have achieved a great benefit by taking your course. Step 2 – Connect the vision to a benefit.! You just need a trumpet, a pair of lips and this course.’Step 4 – Make the benefit clearer.! You just need a trumpet, a pair of lips and this course. You can sound like Winton Marsalis by learning this simple tune in one day.’ (Obviously be careful not to over- promise – this is just an example!

Find the right balance for your course)Step 5 – Speak to their curiosity, needs, fears and desires.! You just need a trumpet, a pair of lips and this course. You can sound like Winton Marsalis by learning this simple tune in one day. The trumpet is one of the great instruments, spanning classical, jazz, rock and beyond. Winton Marsalis started out playing with these very same simple steps. Learn a lifelong skill that will make you new friends.’Step 6 – Add a call to action.!

You just need a trumpet, a pair of lips and this course. You can sound like Winton Marsalis by learning this simple tune in one day.

The trumpet is one of the great instruments, spanning classical, jazz, rock and beyond. Best Software For Website Wireframes. Winton Marsalis started out playing with these very same simple steps, and so can you. Learn a lifelong skill that will make you new friends. You can sit there wishing or you can grab a trumpet and get playing today – guaranteed.’Try these steps for your course, to build up a compelling picture in the customer’s mind of how it will benefit them. You can build on this further by including a short video that either walks them through these steps, or adds a final encouragement to buy by reinforcing the vision of benefits and success. Video is proven to increase sales from course landing pages.

Polish your course description page until it shines. It has a single purpose: to sell your course, so make every word and image count! July 2. 01. 7D2. L Fusion 2.

July, Las Vegas. Course Merchant are attending and presenting at D2. L Fusion 2. 01. 7 at the Bellagio, Las Vegas on July 1.

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Fusion is D2. L’s annual conference that brings together forward- thinking decision makers focused on improving teaching and learning through innovation. This year’s keynote speaker is noted inventor, computer scientist, author and futurist Ray Kurtzweil.

A noisy cheer went up from the crowd of hackers clustered around the voting machine tucked into the back corner of a casino conference room—they’d just managed to.

Course Merchant is a D2. L partner and will be presenting on the topic of e. Commerce in Higher Education. The location is Tower Ballroom 7 and the time is 1. Wednesday 1. 9th July. We will also be at Booth 3. Fusion, so if you are there, drop by for a chat with Martin and Mike about selling your courses online.

News about marketing and selling courses online to help you with online course marketing. On the bottom of the screen is your photo library, shutter button, and exposure value you can double-tap to reset. Reviewing photos means swiping left to add them to.

One way of bringing a learning program to life is to visit the marketing department for a while and see the techniques they use to promote the company’s brand and products. Many of these can be applied to an internal training program to turn it into a learning campaign that increases awareness, engagement, participation and retention. Marketing folks talk about Points of Contact: the digital and physical channels by which they can reach people with messages about a product, service or brand. Which of the following are available to use in a learning campaign? Business social channels. Newsletters. Email.

Face to face. Leadership meetings. Company Intranet. Events. Promotional collateral. How can they be used to embed learning behaviours?

The more Points of Contact used, the more times the learning messages will be repeated and kept fresh in the workforce’s mind. A full- blown, consistent and sustained marketing campaign to push your product (learning) creates a learning funnel similar to the marketeers’ sales funnel, taking employees on a journey through awareness, interest, decision and action and fostering a community of loyal learners.

Make the learning program a brand, and market it just as your marketing department do your company’s brand. Be funny, be creative, be impactful. Liberate the learning from the confines of the LMS by sending round bite- sized quizzes and memory- joggers to keep the learning juices flowing. Getting familiar with what your marketing team does will give you plenty of ideas to put your learning program front and centre of company life and culture. Subject matter experts who sell their knowledge as online courses aren’t all trained instructional designers.

If you are one, great! But for the rest of you, here are some tips for turning your raw enthusiasm for your subject into engaging, memorable online courses. Research“Research consists of seeing what everyone else sees but thinking what no one else has thought.” - Albert Szent- Gy.

From learning what the market value of your course is to its actual substance. Search the web for courses similar to what you want to offer. Read reviews of them, to try to learn from any mistakes that have been made in design or content that have turned learners off. If they are not too expensive, buy one and work through it, just to see how much better you can do it.

If your course is unique, congratulations. You are an e- learning pioneer and have your market cornered by default! Consider your target market’s skill level and decide at what level to pitch your content. Is it going to be in- depth and detailed with challenging quizzes, or more general and lighter (but always memorable)? Keep this level constant throughout the course.

Try to visualise a typical learner as a real live person in as much detail as you can: what their reading habits and educational level are likely to be, how much time they are likely to have for study, etc. Then imagine them actually taking your course. Do you see any snags? Think about how to break up your content into modules. How long should it take an average person to study each module? Shorter is better here because, like it or not, people’s attention spans are shortening in our digital world.

Don’t dump in great swathes of text. That’s just putting a book online and calling it a course. Write down what is in it for the learner.

What exactly are the desired learning outcomes? Make a list of these and make sure you include it in your course description as well as at the beginning of your course. This helps to grab their attention and give them a clear focus. Learners only read 2.

So when planning and writing your content, keep it as crisp and punchy as you can. Try not to waste words. Landing Page. There are a few unique elements that you will need to make your landing page memorable. Your Unique Selling Proposition (USP)The main headline. A supporting headline.

A reinforcement statement. A closing argument. The hero shot (images/video showing context of use)The benefits of your offering. A bullet point list summary of benefits. Benefit and features in detail. Course creditability.

A single conversion goal – your Call- To- Action (CTA) (with or without a form)Your page should look good no matter which device loads it. Consumers don’t think of surfing the net on their mobile as being any different than surfing on their tablet, desktop or laptop. Make sure you’re providing the right customer experience across every platform. The best approach is to use responsive design, so that half the work is already done here as the page will automatically adapt when viewed on smartphones and tablets.

Cost. Your course must not be so expensive as to scare people off. Look at the prices and try to get a feel for the market value of what you plan to sell. Think carefully about your pricing. The golden question is .

If you have a course that you value at $6. I,II, III, etc. 6 modules sold at $1.